I say this a lot, but it really is true - loved clothes last. 25% of the carbon footprint of clothing comes from the way we care for it.
No matter how well made our clothes are, if we don't treat them right, our relationships with them will be brief.
Washing puts a lot of strain on our clothes, stretching fibres and fading colours.
To keep them looking as fresh as possible for longer, I recommend washing less. I know this is a hard concept to grasp at first, since it may seem unhygienic. But spot-cleaning, regularly hanging to air and steaming are perfectly effective ways of freshening up garments. You’ll also save on energy and water consumption.
When you do need to wash, try washing at a lower temperature and spin speed to be as gentle as possible. Or alternatively, gently hand-wash in luke-warm water.
Use a mild detergent if you can, free of heavy perfumes and nasty chemicals. Anything plant-based if usually a safe bet!
Try to avoid using a tumble-drier whenever possible, as this increases the chance of shrinkage, pilling and permanent wrinkles.
Instead, hang or lay garments flat out of direct sunlight to drip-dry.
When hand-washing, be careful not to wring garments. Instead, squeeze out as much water as possible, before rolling in a towel to remove any excess moisture.
Steam instead of directly pressing on the garment, if you can. It also helps to press items whilst they’re still slightly damp, and is often more effective.
And try to embrace more wrinkles! Crumples are extra character and add to the story of a garment.